The Research

The Small Steps Campaign was planned and funded by The Ad Council and the U.S. Department of Health and Human Services.

Patty Goldman, Director of Research at the Ad Council, was a fantastic source of information for us through this entire process.

The Ads

The New York ad agency McCann-Erickson and the Sesame Workshop worked with the Ad Council and HHS to create the actual ads from research and design ideas.

This Site

Unless otherwise noted, these pages, and the ideas on them, came from the brains of Katie Golus and Andrew Mandel.